Learn to embrace it more than compliments.įor example, do you think everybody who knows Coca-Cola, praises it? Do you think they’ve never heard a bad word about their drinks? Brand? Company? Think of it like this, you can’t please everyone, but in order for you to be the first business to mind when somebody thinks about your industry, you need everyone to know about you.Ĭriticism is a good thing! It’s an indication of success. (BTW: I’m not saying that if you only receive criticism, you’re doing the right things, because that indicates that something is fundamentally wrong) The clearest indication of successful movement towards omnipresence is criticism. Think about people who would never criticise your outward pursuits, your mother? Brother? Grandad? Friend? Partner? Colleagues? …the problem is, if you remain in a place where you only receive compliments (a safe zone), you’ll never increase your presence. We’ve been hardwired to feel good when we receive compliments and feel bad when are criticised… It’s natural for people to seek compliments and avoid criticism. Fear of being criticised, of looking stupid, of being exposed, of embarrassment and ridicule. The greatest limiter on your pursuit of omnipresence is fear.
Here’s an example of a company that went from unknown to very-almost-omnipresent with the help of that very tactic: If you needed a product or solution from that industry (at that time), you’d be much more likely to buy from them because you were carrying their marketing message around with you. If you are serious about marketing and really want to achieve the goal of omnipresence, you cannot be shy, withdrawn or prepared to blend in with your competitors.įor instance, have you ever had a super-irritating advertising jingle stuck in your head? And, when that jingle was stuck in your head, did you know the brand who were responsible for it?Īt that moment, that annoying song was increasing that brand’s presence. It’s an honest, risk-reducing thing to do, but it takes serious time and repetition to make any considerable indent on presence and awareness.īrands that implement marketing tactics that are controversial or bold will immediately fast-track themselves towards the ultimate position of omnipresence. In other words, they only work on what is tried and tested in their industry. Too many marketers and business owners stick to strategies that they can accurately estimate the results of before implementation. This might sound like ‘marketing 101’, but it’s something that very few companies actually do. The speediest way of increasing your presence is to stand out. Omnipresence might sound impossible (sorry about that!), but it isn’t, in fact it’s very much an achievable goal.Īs you’d imagine, there are steps to reach it (we’ll get to those in a little while) as well as methods of fast-tracking your progress. I would bet that 95% of you are within half-a-mile (maximum) of a bottle or can of Coca-Cola (many of you 100m). Whenever you need to buy a drink, Coca-Cola are there, whether it’s a shop, bar, restaurant, vending machine, canteen, café, hotel, fast food chain. Before I dive any further into this example, ask yourself, how far away from a can of Coca-Cola are you right now? The perfect business example would be Coca-Cola. In layman’s terms, omnipresence is the ability to be present everywhere, kind of like…oxygen.
And whilst it’d be wrong of us to aim for divine-status, every single business should be directing marketing efforts towards it. Omnipresence is a term often used in religions to describe God(s).
Perhaps not for a mere mortal, but for a brand it’s very possible. Is it possible to be everywhere at the same time? Discover its power and how you can achieve omnipresence in marketing… The drink giant has achieved omnipresence (the power of being everywhere!). How far away from a bottle of Coca-Cola are you right now?
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